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Notes on B2B websites, buyers and AI agents.

What we learn running AI agents on B2B websites: how buyers ask, what converts, and what it takes to keep an agent right.

October 29, 2026 · 7 min read

Build or buy a website chatbot? What the weekend version misses

You can build a chatbot that answers questions about your product in a weekend. Here is what it leaves out, and how to decide whether to build or buy.

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